Vast Coworking Group Expands Leadership Team With New C-Suite Appointments

What Happened

Vast Coworking Group has named Chris Baszto as Chief Marketing Officer and Ozlem Soyturk as Chief Financial Officer. These strategic hires follow the parent company’s recent acquisition by New State Capital Partners.

Baszto will oversee global brand development and customer acquisition across the firm’s portfolio, including Venture X and Office Evolution. He brings extensive experience from his previous role at Industrious and various franchise-focused marketing positions.

Soyturk takes over financial planning and operations. Her background includes scaling multi-site organizations and overseeing financial infrastructure for private equity-backed companies, most recently at Endeavor Schools.

The Core Points

Chris Baszto appointed as Chief Marketing Officer
Ozlem Soyturk appointed as Chief Financial Officer
Appointments follow acquisition by New State Capital Partners
Focus on scaling franchise-based flexible workspace network
Leadership tasked with driving long-term financial and brand growth

Context in 60 Seconds

The demand for flexible workspace continues to rise as companies shift away from traditional long-term office leases. This trend has created a competitive landscape for franchise-based models that prioritize local community connection alongside global brand reach.

Consolidation remains a major theme in the coworking industry. Private equity firms are increasingly acquiring established office operators to scale operations, improve efficiency, and capture a larger market share of the hybrid workforce.

Bottom Line

Vast Coworking Group is scaling its internal leadership to manage its growing portfolio of brands more effectively following its recent acquisition.