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News Abstract
By: PointLine Media Research & Editorial Team
Topic:Business,Industry,Technology
October 29, 2026
Cyndie Shaffstall, co-founder of Trust Moments, is collecting insights from real estate executives for an upcoming book on artificial intelligence. The project aims to document how the sector is currently utilizing machine learning tools.
The research team will conduct interviews with industry figures at the upcoming NAR NXT conference in New Orleans. These conversations will serve as the foundation for a publication titled 100 Leadership Perspectives on AI in Real Estate.
Shaffstall previously authored a case study detailing her firm's experience building a referral engine using automated systems. The current project seeks to broaden that scope by gathering diverse perspectives on practical AI application across the industry.
The real estate industry is increasingly exploring how automated systems can assist with data management and client relationship building. Rather than focusing on full-scale automation, many firms are shifting toward tools that augment human decision-making and streamline administrative workflows.
This trend reflects a broader move within professional services to integrate software that interprets behavioral data. By capturing these early adoption experiences, the industry aims to create a roadmap for balancing technological efficiency with the personal nature of property transactions.