OpenAI Models Lead Latest AI Usage Trends Across Text, Image, and Video

What Happened

Recent analysis from Overchat AI, based on 8.6 million AI interactions from over 1.3 million users on May 18, 2026, reveals OpenAI's strong lead in AI model adoption across multiple categories.

For text generation, OpenAI's GPT-5.5 captured an overwhelming 81.2% of usage, significantly increasing its share from 66% three months prior. Other text models, including Anthropic's Claude Opus 4.7, Grok 4.3, and DeepSeek V4, saw limited adoption, with many users preferring the older Claude Opus 4.6 over its newer, less-received successor.

In image generation, OpenAI's GPT-Image-2 has surpassed Google's Nano Banana Pro, accounting for 43.7% of usage. Despite being more expensive and slower, users showed a clear preference for its advanced capabilities and higher quality outputs, indicating a willingness to prioritize results over cost or speed.

Sora 2 remains the most popular video generation model, though its dominance is waning. Its usage fell from over 80% to 64.4%, with newer competitors like Seedance 2.0 gaining traction at 28.8% and Kling 3.0 at 6.8%.

The Core Points

GPT-5.5 accounts for 81.2% of text model usage, a notable increase from previous periods.
GPT-Image-2 is now the most used image generation model, surpassing Google's offerings.
Users prioritize quality in image generation, opting for slower, costlier models for better results.
Sora 2 remains the top video model, but its usage is declining with newer alternatives gaining ground.
Anthropic's Claude Opus 4.6 retains user preference over the newer, less favored Opus 4.7.

Context in 60 Seconds

The AI landscape continues its rapid evolution, with new models and updates frequently entering the market. This intense competition might suggest a fragmented user base, yet the data indicates a counter-intuitive consolidation around dominant generalist models, particularly from OpenAI.

Users are increasingly discerning, often prioritizing output quality and specific capabilities over factors like speed or cost, especially in specialized areas like image generation. This trend suggests that while many models are available, those that deliver superior results for key use cases will continue to capture the largest share of the market, even as older versions sometimes retain popularity over poorly received updates.

Bottom Line

OpenAI's models significantly expanded their market share in recent usage, dominating text and image generation, and maintaining a strong position in video despite increased competition.

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