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News Abstract
By: PointLine Media Research & Editorial Team
Topic:Business
July 3, 2026
Jessup Auto Plaza is marking its 25th anniversary at its Cathedral City Auto Center location. The family-owned dealership, which traces its origins back to 1938 in Palm Springs, moved to the current nine-acre site in 2001 to centralize its regional operations.
The facility currently employs approximately 120 staff members and generates roughly $150 million in annual revenue. The dealership represents several General Motors brands, including Chevrolet, Cadillac, Buick, and GMC, while offering comprehensive maintenance, collision repair, and commercial fleet support.
To mark the milestone, the dealership is hosting private appreciation events for its long-term client base. The business continues to expand its local footprint, recently adding a location in Indio under the Chavez-Jessup GMC banner to broaden its reach across the Coachella Valley.
The longevity of the Jessup family business highlights the enduring importance of regional, multi-generational dealerships in the automotive retail landscape. While many automotive sectors have shifted toward digital-first sales models, physical dealerships that offer integrated service, parts, and specialized commercial support remain vital hubs for local economies.
This growth strategy reflects a broader trend of automotive groups consolidating and expanding their service capabilities to maintain customer loyalty across diverse vehicle segments. By balancing a historic brand reputation with modern fleet and commercial service offerings, established dealerships are successfully navigating the transition toward more complex automotive maintenance and ownership needs.