DeepTarget Names Winners of the 2026 Digital Impact Awards for Banno Users

What Happened

DeepTarget has recognized several community financial institutions for their success in using data-driven personalization within the Banno digital banking platform. The awards highlight firms that have successfully moved away from broad marketing to targeted, individual member communication.

Dow Credit Union received top honors for its personalized checking account experience. The program uses specific member data to adjust in-app content, offering tailored status updates and a simplified path for account management.

Other recognized organizations include IncredibleBank, Georgia United Credit Union, Ohio Valley Bank, and Stone Bank. Each institution was selected for its ability to convert digital touchpoints into measurable relationship growth and product adoption.

The Core Points

Dow Credit Union won for its highly personalized checking account interface.
The awards highlight the effectiveness of integrating data-driven tools into the Banno banking platform.
Success is measured by actual conversion rates and deposit growth rather than standard ad metrics.
Four additional institutions were recognized for distinct strategies in cross-selling and member retention.
DeepTarget provides the software infrastructure that enables this level of automated, targeted communication.

Context in 60 Seconds

Financial institutions are increasingly prioritizing precision over mass-market advertising to maintain loyalty and growth. By integrating AI-driven insights directly into mobile and online banking interfaces, regional banks and credit unions can offer services that feel custom-tailored rather than generic.

This shift reflects a broader industry move toward utilizing internal account data to automate engagement. As customers expect more personalized digital experiences, the ability to turn raw data into specific, actionable offers has become a primary metric for gauging digital success in the banking sector.

Bottom Line

Community banks are successfully using automated personalization tools within their existing digital platforms to drive measurable growth and deeper customer relationships.

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